The Windmill Flow w/ Ben
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Problem Solving > Personal Branding

Problem Solving > Personal Branding

The ex-Notion head of community gets 500+ reactions per post (here's how...)

Ben Buaron
February 20, 2025

Yo!

Ben Buaron here, Israeli Founder 🇮🇱 of Windmill Growth, currently 9 months and 2 weeks into the process.

You ever wonder what separates LinkedIn creators who naturally attract their audience from those trapped in the follow-for-follow game?

I had the same question.

So, I took a deep dive into Ben Lang’s profile—he’s got 140K followers—and let me tell you… holy sh*t, this guy is doing something right.

After studying his content, I uncovered the simple strategy that makes him stand out.

And today, I’m breaking it all down so you can do the same.

Let’s dive in.

Deep Dive 🔍

Ben Lang’s LinkedIn strategy that gained him 140K followers

Here's the thing about Ben...

Before building "next play" (his new venture helping people find their next big career opportunity), he spent nearly 5 years as Head of Community at Notion.

So he knows what it takes to be consistent…

But his LinkedIn strategy? It's a masterclass on building trust.

Here's why it works:

1. The Value Bomb Approach

Most people post inspirational quotes or life updates. Ben?

Every post has actual, actionable value to his audience.

Like entire spreadsheets of job opportunities.

No fluff.

Here are some numbers from his last few posts:

- “Small teams are the future”: 1,804 reactions, 177 comments, 109 reposts

- Series A startups list: 785 reactions, 71 comments, 69 reposts

- Co-working initiative: 373 reactions, 500 comments

- Startup hiring opportunities: 481 reactions, 67 comments, 47 reposts

2. Consistency is His Superpower

No matter how much value you provide…

If you only post once every 3 months you’re never going to grow your LinkedIn presence.

But Ben? He's been showing up consistently for years…

And he's not just posting just to post. Look at his content mix:

Curated startup opportunities
Industry insights (like his viral "Small teams are the future" post)
Community initiatives (virtual coworking sessions)
Job opportunities for early-stage companies

Plus each piece of content is:

Thoroughly researched
Easily actionable
Actually helpful

3. Authentication Without the Cringe

Look, we all know those "I failed my way to success" posts.

Ben takes a different approach:

Shares personal updates (like becoming a father) naturally
Keeps it real without the fake vulnerability
Balances personal stories with actionable insights

Remember: People buy from people. Not corporate robots. Not motivational quote machines. Real humans who share real wins and real struggles. That's what builds a loyal following over time.

4. The Community-First Mindset

This is the part that many founders forget.

They treat LinkedIn like a megaphone…

But it’s important to treat it like a dinner table.

Here’s how Ben does this:

Responds to comments thoughtfully
Credits his sources (like Harmonic for startup data)
Builds actual value (like his "no-talk co-working sessions")
Makes it easy to engage ("Drop your email in comments")

His posts average 50-100 comments because he sparks real conversations.

Key Takeaways

Success on LinkedIn isn't about posting motivational quotes or humble brags.

It's about:

Showing up consistently
Providing REAL value
Building genuine connections
Playing the long game

This isn't a complex strategy that requires fancy tools or a huge team. It just requires you to show up, deliver value, and actually give a sh*t about your audience.

And looking at what Ben is building - "next play" which is helping people understand their next job/role/opportunity.

His LinkedIn content perfectly aligns with this mission because he’s consistently delivering value that helps his target audience SOLVE a problem specific to them.

You can apply this same principle to your own content strategy by first identifying WHO you're trying to reach and then creating content that serves them.

For example…

My audience is founders, entrepreneurs, and CEOs who want to grow their personal brand on LinkedIn

So, I can break down viral posts…

Study what makes them work…

And then show my audience exactly how to create similar standout content that attracts followers.

🧠 Quick Founder Lesson

50 days. 5 books. One habit that changed everything.

When I started Windmill, I thought grinding more hours was the answer.

But here's what I learned:

The best way to level up isn't always working IN your business—it's working ON yourself.

For the past 50 days, I've committed to reading 15 pages every morning. 5 books later, I'm seeing everything differently.

Here's the truth: Reading isn't a distraction from your business. It's an investment in it.

Think about it:

New frameworks for solving problems
Spotting challenges before they hit
Forced reflection time (when was the last time you really thought about your business?)

The topic doesn't matter. Business, psychology, relationships—it all makes you a better operator.

So if you're thinking "I don't have time to read"... that's exactly why you should.