Yooo!

My name is Ben Buaron, Israeli Founder 🇮🇱 of Windmill Growth, currently 7 months 2 weeks into the process. 

Quick question - take a look at this LinkedIn post below:

Would you smash that "see more" button? Be honest...

If you’re wondering why I asked…

In today's newsletter, we're going to be talking about… 🥁

HOOKS!

Let’s dive in.

LinkedIn Lesson of the Week 📱

In case you didn’t know…

Hooks are everything on LinkedIn. 

You could have the most fire content in the world, but if your hook is weak... nobody's gonna see it. 

That's just facts.

Why?

You've got about 2 seconds. That's it.

In those 2 seconds, your hook needs to make someone stop mindlessly scrolling…

And think "damn, I need to read this."

It's literally the make-or-break moment for your entire post.

But here's what makes it even spicier - that "see more" button isn't just some random feature. 

It's LinkedIn's way of measuring if your content is worth showing to more people. 

More clicks = more reach. It's that simple.

The secret? 

Make it personal. 

Use "I" and "We" - because people connect with people, not brands. 

They want to hear YOUR story, YOUR failures, YOUR wins.

And please, for the love of everything holy, keep it snappy. Nobody's trying to read your whole life story in the first three lines.

Here’s what 99% of people do wrong when writing hooks:

1. The "I'm So Professional" Trap

Ex: "As a thought leader in the digital transformation space..." instant scroll past

Nobody. Cares.

Instead, try: "I just lost $50k on a failed product launch..."

Why: People immediately connect with vulnerability and real failures - plus it makes them curious about how to avoid the same mistake.

2. The "Mystery Box" B.S.

Ex: "I discovered something SHOCKING today..." 

Then make people click to find out it's some basic advice everyone knows.

Come on bruh.

Instead, try: "LinkedIn engagement is dying - here's the data to prove it" 

Why: Leading with data and a bold statement makes people want to validate or challenge your claim, driving engagement through the roof.

3. The Guru Formula

Ex: "How I made 6 figures in my sleep using this ONE weird trick..."

Stop. Just stop.

Instead, try: "Started with $250, almost went broke, now at $500k ARR. Here's what I learned:" 

Why: People love real stories and this hook tells a complete story arc in one line - from struggle to success - making people want to learn how you did it.

So, before you hit publish on your next post…

Run it through this quick checklist to make sure your hook actually works.

Quick reminders for your next post:

• Lead with numbers (people love data)

• Call out common BS in your industry

• Share actual Ls (failures hit differently)

• Make bold statements (back them up tho)

• Test different hooks and watch your analytics

• Use emojis strategically (don't go crazy)

• Keep it fresh - surprise people sometimes

And what to avoid at all costs:

• Generic "thought leadership" BS

• Keyword stuffing like a robot

• Clickbait that doesn't deliver

• Preaching instead of connecting

• Writing a novel in your hook

The secret sauce? 

Be human. Be real. And for the love of god, stop trying to sound like a LinkedIn influencer.

Shout out to My G's 👑

• Akhil Reddy @ Thera - I’m a proud customer. Thera is a payroll app for global teams, making hiring and paying worldwide easier. They are a killer team as well.

• Aaron Spivak @ The Founders Club - The most precious club I’ve ever seen. I’m joining them for a 4-day retreat in Tulum next month. STOKED

• Michael Brod @ Haven - They are the best startup’s solution for tax and bookkeeping, you have my word. No doubt.

• Zain Yaqub @ Growth Co - They are LinkedIn outreach assassins. They create tailored outreach campaigns specifically for your LinkedIn — Done For You.

Feel free to ask for an intro.

Windmill Updates 💰

Had some clients churn due to Q4, which felt like a slap in the face…

But every L is a lesson if you're paying attention. 

The biggest takeaway? 

Focus on what you can control and double down on making it better.

We’ve also hired a Head of Growth! She starts next week, another full-time employee - the team is growing!

Speaking of growth - Windmill’s new website drops next month so keep your eyes peeled

That’s it for this week’s windmill flow…

I’ll see you in December…

Chao

BB

P.S.

Please lmk if you want something specific covered in the future…

I want to make this newsletter the best possible experience for you.

Plus, I read every reply <3

P.P.S.

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