Turns out “crushing it” is killing you... 👀

Yo!

My name is Ben Buaron, Israeli Founder 🇮🇱 of Windmill Growth, currently 7 months EXACTLY!  into the process. 

And Happy Thursday!

In case you missed the first edition of the Windmill Flow…

Every other Thursday, I send an email diving into personal branding, LinkedIn growth, and the real behind-the-scenes of building my company Windmill.

If you have read the first edition and are here again, thank you so much. 

I really appreciate you being part of the journey of building an 8-FIGURE company in 2 years, as well as growing this newsletter. 

Right now the goal is to hit 1K SUBS before the end of the year…

Here’s where we’re at so far…

So if you’re feeling generous today and want to get on the nice list before Christmas…

Share this newsletter on your social, DM me, or reply to this email with a screenshot, and get 10% OFF your first month with Windmill 😎

Now it’s time to be an open book about how Windmill is doing….

Windmill Updates 💰

Been grinding on optimization this month: 

• LOWERED our churn numbers 

• Onboarded 2 SAVAGE new clients 

• Revenue staying steady while we level up operations 

• Building out some crazy AI predictive systems (more on this soon 👀)

• Growing the team while keeping profits healthy

Overall, we’re staying strong and continuing to build. 

LinkedIn Lesson of the Week 

If you skipped past this post…

Take another look…

When I saw this, it hit different. 

For 2 reasons: 

1. It’s a JUICY post that checks nearly every box for LinkedIn success 

• SCROLL-STOPPING hook that challenges common beliefs 

• Breaks down complex ideas into DIGESTIBLE bullet points 

• Uses a GRAPHIC that reinforces the message (perfect for those who skim) 

• Creates engagement by causing an EMOTIONAL response through touching a pain point every founder feels

• Leaves room for CONVERSATION without forcing it 

3.4k likes, 317 comments, and 308 reposts… not too bad 😏

BTW: If you want to see a full breakdown of my LinkedIn posting strategy, (the same framework that I use for all of my clients) just let me know and I will share it in a future newsletter. 

2. It flips the script on what we think causes burnout. 

It’s not about grinding too hard (we all do that). It’s about working in systems that drain your soul. 

And as a Founder who failed a startup before, I’ve felt that weight…

Two years ago, I was in this exact spot.

I had just withdrawn from law school (losing thousands of dollars)... 

Moved to a new city…

And was working as a bartender while learning to code. 

Talk about systems that drain your soul. 💀

Every morning I’d wake up thinking I was a complete failure. 

One day, I was crushing it; the next, I was wondering if I should’ve just listened to my parents and become a lawyer.

But that struggle? It led me HERE…

To build something I actually believe in… 

To work with people who ENERGIZE me instead of draining me…

And to help other founders tell their stories.

Looking back, I’m beyond GRATEFUL for every challenge that got me here.

Even though I still have so much more to learn (and trust me, I learn something new every day), I’ve realized that taking action beats doing nothing at all. 

Every step forward, no matter how small, is progress. 

Shout out to My G’s 👑

• Isaac Kassab @ Pearl Talent - If you are looking for an offshore talent, Isaac is your guy. They hired for me the best Ops Manager I worked with.

• Grant Hushek @ Grantbot - Grant built some super cool no-code product that can create LinkedIn posts based on your Fathom calls, it’s dope.

• Zayd Ali @ Valley - They built a super cool LinkedIn AI outreach system that actually learns your company and sets up calls with your prospects. DOPE.

• Brian Fischman @ AlphaNeuro - They are building an AI-powered mental health diagnostics company. It’s insane and they are raising now!

• Michael Brod @ Haven - They are the best startup’s solution for tax and bookkeeping, you have my word. No doubt.

That's it’s for this week’s Windmill Flow…

TL;DR: Burnout isn’t about working hard - it’s about working in systems that don’t align with who you are. I learned this the hard way, and it’s why I’m so passionate about building Windmill differently. Speaking of which, we’re reducing churn, onboarding savage clients, and buldiing some crazy AI tech (more on that soon). 

Keep building, even when it feels heavy.

Chao!

BB

P.S. I’m still looking for absolute beasts to join the Windmill team. Know someone? Get our service free for 3 MONTHS if they end up joining! 👊